authID

Challenge:

authID logoWe set out to make a splash at the Money 20/20 USA event in Las Vegas, NV. Fintech’s largest conference draws over 7,500 attendees for four days of keynote presentations, breakout sessions, networking events and entertainment.

Solution:
OWN THE EVENT
  • We invested heavily in awareness building tactics, like Out-of-Home
      • Airport terminals, luggage & taxi stands
      • 30,000 sqft digital board across from conference
  • Built and delivered Geo-targeted campaigns across Facebook ecosystem, Programmatic display, Twitter, LinkedIn and Google designed to drive traffic and leads​
    • Targeting leveraged a mixture of Money2020 attendee lists, lookalikes, pixel audience data, and interest/behavioral targeting​
    • Retargeting and lead generation optimized campaigns across digital channels; retargeting continued for 30 days post event to remind and drive additional leads

Ads: LinkedIn, Programmatic

LinkedIn
Programmatic Display

Video: OOH, Social, Display

Airport Terminal

Las Vegas Blvd. – Billboard

Results

2,000

Party Attendees

600

Total Leads
(Booth & Online)

Let's Talk

We’re interested in learning more about you and your project.

Kindly provide us some contact info
and we will start the conversation!