David Pierpont, Author at Rocket Sauce Media Labs

Geofence illustration of a targeted area in a city

Advertising Tactics Digital

How Geolocation, Geofencing, and Geoframing can be used in Targeted Advertising

Location-based advertising is an effective way for marketers to reach their target audience with relevant…

David PierpontMarch 7, 2023

Protecting Privacy while allowing marketers to target relevant audiences.

AdTech News Privacy and Marketing

What is Google FLEDGE and What are Common Problems for Adoption?

Recently, more articles are explaining Google's FLEDGE adoption problems. Here are some additional thoughts on…

David PierpontMarch 2, 2023

AI Marketing Trends Approach Human vs AI

blog

What Does AI Tell Us About AI Marketing Trends? An Interview by a Human.

By: David Pierpont 2/21/23 Background Figure 1 - DALL-E 2 interpretation of the prompt "woman…

David PierpontFebruary 20, 2023