Challenge: 

Make a splash at the Money 20/20 USA event in Las Vegas, NV. Fintech’s largest conference draws over 7,500 attendees for four days of keynote presentations, breakout sessions, networking events and entertainment.

 

Solution: OWN THE EVENT 

  • Invested heavily in awareness building tactics like Out-of-Home
    • Airport terminals, luggage & taxi stands
    • 30,000 sq ft digital board across from conference
  • Geo-targeted campaigns across Facebook ecosystem, Programmatic display, Twitter, LinkedIn and Google designed to drive traffic and leads​
    • Targeting leveraged a mixture of Money2020 attendee lists, lookalikes, pixel audience data, and interest/behavioral targeting​
    • Retargeting and lead generation optimized campaigns across digital channels; retargeting continued for 30 days post event to remind and drive additional leads