Make a splash at the Money 20/20 USA event in Las Vegas, NV. Fintech’s largest conference draws over 7,500 attendees for four days of keynote presentations, breakout sessions, networking events and entertainment.
Solution: OWN THE EVENT
- Invested heavily in awareness building tactics like Out-of-Home
- Airport terminals, luggage & taxi stands
- 30,000 sq ft digital board across from conference
- Geo-targeted campaigns across Facebook ecosystem, Programmatic display, Twitter, LinkedIn and Google designed to drive traffic and leads
- Targeting leveraged a mixture of Money2020 attendee lists, lookalikes, pixel audience data, and interest/behavioral targeting
- Retargeting and lead generation optimized campaigns across digital channels; retargeting continued for 30 days post event to remind and drive additional leads